Since the beginning of this year, due to the macroeconomic situation, the Shanghai decorative materials market has been somewhat dull or even depressed. As the most important event in the Shanghai decorative materials market, the Shanghai Golden Award for Decorative Materials has been held in May this year. Large-scale campaign publicity, industry seminars, marketing promotions, and integration of Shanghai's decorative materials market, the most important 16 stores, 56 stores, nearly 1,000 branded companies, and links between numerous media sites and markets have activated the market. In June of this year, the Golden Jubilee Award is undoubtedly a beautiful landscape of the Shanghai decorative materials market.
One or Eight Year Awards, Industry Oscars
Since 2002, with the consent of the Shanghai Municipal Business Committee, the Municipal Bureau of Industry and Commerce, the Municipal Bureau of Quality Supervision, the Municipal Consumer Protection Committee, the Famous City Office, and the famous Trademark Office of the city supported the Shanghai Commercial Confederation, the Shanghai Trademark Association, and Shanghai Enterprises. The Center for Competitiveness Research, the Shanghai Architecture Society, the Shanghai Municipal Building Materials and Components Quality Supervision Station and other units have jointly organized various stores, media, and websites such as Haomeijia, Jiubei Home, Baianju, Hongxing Meikailong and Xiyingmen. Decoration materials market gold medal award. The activity integrates the resources of government, social organizations, businesses, and brand enterprises, and collects, selects, displays, promotes, promotes, discusses, and publishes them in an integrated manner. Enterprises, citizens, experts, and government officials can participate together to reflect public welfare, sociality, and professionalism. . Therefore, it is better to say that the Golden Jubilee Award is a public platform for information exchange and image display in the industry.
The organizer regularly counts 56 stores (markets) every month, and nearly 1,000 industry leading company sales, and promptly releases to the market the market share of each brand and customer satisfaction survey results. As the most important event of the Golden Mile platform, the Golden Jubilee Awards will be launched each year in May. Each store will recommend companies with better market performance in the year, combined with market statistics, reported by the company, and undergo a rigorous review process every September. The mid-autumn awards ceremony was announced to announce the Golden Jubilee Award. Thanks to the government support, a solid market foundation, standardized selection, award-winning awards, and eight years of accumulation, the Golden Jubilee Award has become a common expectation and recognition of the Shanghai decorative materials market.
Second, the 2009 Golden Award more features
The Golden Mile Award changes every year and progresses every year. According to Dr. Fan Lingen, the person in charge of the Office of the Golden Harvest Awards, the 2009 Golden Jubilee Awards are closer to the current macroeconomic situation, with the theme of “increase publicity and expand domestic demand, and the industry join hands to welcome the Expo”. On the one hand, market promotion and promotion efforts are enhanced to tap the industry. Highlights, expand sales; on the one hand unite industry forces, do a good job of market services, and standardize integrity management, so that the Shanghai decorative materials industry will welcome the Expo next year with a good style.
Specifically including: 1, the organizer and a number of stores, brand companies to Kim Yong as a platform, joint planning 5-1 Festival, Dragon Boat Festival, 61 Festival and many other holiday promotions, the Golden Harvest Award and brand marketing companies closely integrated marketing , such as Jinhao brand companies in all supermarkets unified policy promotion, unified newspaper, DM advertising, etc.; 2, has been one of the key events in the 2009 Shanghai Shopping Festival, will be jointly launched in 50 store stores in the golden 楹The brand's large-scale exhibition; 3. Launched the “Services Specification for the Shanghai World Expo Decoration Materials Market”, selected high-quality service companies, high-quality service stars, and organized high-quality service contests; 4. Coordinated with the relevant units of the Expo Bureau, the City Decoration Association, construction Association, actively recommend Jinhao brand to enter the Expo project; 5, with greater efforts to recommend Jinhao brand into Shanghai famous brand, Shanghai famous brand ranks. Dr. Fan particularly emphasized that with the expansion of the influence of the Golden Jubilee Award, more and more companies have enrolled. For the purpose of cash prizes, this year's Golden Jubilee Award will be more stringent.
Third, the registration time is nearly half, the number of registered companies has exceeded last year
The news from the Golden Jubilee Awards office began from May to June 9th. It took more than a month and the number of participating companies had reached 325, which exceeded the total number of applications for the 2008 Golden Jubilee Award. The quality of registered companies this year has been significantly improved. There are no shortage of international brands such as Kohler and Nippon as well as domestic famous brands such as Huitailong, Lifeng, and Chuangkai. The deadline for the 2009 Golden Jubilee Awards application is July 30, but the Jubilee Award review will begin on July 1. After the materials audit, third party assessment, expert on-site review, government authorities to verify the gatekeepers, the jury review, social publicity and other rigorous procedures, held in mid-September awards.
The reporter has a question: Why is the economy more inclined to participate in the Gold Award? Dr. Fan analyzed that, firstly, there was no hot spot in the decorative materials market in the first half of the year. The Golden Jubilee Award is undoubtedly the biggest hot spot in the current market. Second, the organizer spent a lot of energy this year to research and analyze and design the Golden Jubilee Award. A lot of work was done in the early stage. , Closer to the market demand; Third, the most important is that there are eight years of accumulation, the industry has great influence, companies feel that participating in the Golden Jubilee Award is useful. I finally found the secret of the success of the Golden Jubilee Award: accumulate, innovate, and accumulate.
Let us look forward to the grand announcement of the 2009 Golden Jubilee Award. We also firmly believe that the Golden Jubilee Award will be better and better.
Shanghai Enterprise Competitiveness Research Center Official Website
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